The EU supports culture as an engine for sustainable social and economic development and intercultural dialogue for peaceful inter-community relations. Under the EU Film Festival (EUFF) umbrella, the flagship activities have a storied tradition of bringing together European and ASEAN film-makers, cinephiles and students.

A key element of the EU's cultural diplomacy, EUFF events serve as a platform to open Europe up to the rest of the world, as well as a medium to foster international understanding between Europe and ASEAN, and showcase Europe’s rich cinema heritage and diversity and creativity of the contemporary culture in ASEAN.